The development in television technology does not seem to slow down. It Started from the large monochrome sets of the 1950s to today’s slim ultra HD displays. The future of televisions might be something that we can’t imagine yet!
In the last 30 years, TV technology has come a long way. The steady evolution of television technology has generated some incredible results so far.
Television manufacturers feel the pressure to keep up with the new technological developments. Broadcasters unveiled “ultimate networks” using 4K, HDR, and Dolby Atmos. Let us take a look at the future of TV technology and where it could end next.
We already see an impact on the market. But what will the future of TV and video look like in a few years? Will the streaming moguls such as Netflix, Disney Plus, and Amazon dominate?
Or will the television and video industry grow into a dynamic, collaborative environment? Where only established companies still have a role to play? Who has access to the client, and who will make the best use of the possibility of monetization?
What’s new in store for the future of televisions?
It isn’t easy to make long-term projections about the future of televisions. This is due to the constant evolution. We took the help of scenario design. Then we chose a holistic approach to research the TV industry scenario by 2030.
Our predictions bases on a detailed collection of factors. Factors that will impact the Television and video industry’s future. Using machine learning algorithms, we combined these with expert interviews. Also, an external environment study.
We analyzed them in a model with their scale of ambiguity and their impact on the TV and video industry.
In CES this year, manufacturers stopped investing in 3D television technology. This is contrary to the trend earlier in the decade, which means there was no 3D television at CES this year. We saw updates to conventional screen technology instead.
LG’s rollable panel television was the most talked about at CES. They’re not all origami, but they’re similar. Imagine the old roll-up projector displays, with a 65-inch OLED tv screen. Along with a 4K resolution built into a low TV device.
The screen also allows you to roll it down. This way, it erases those distracting black top and bottom bars used in aspect ratio films.
The 8K prospect in the future of televisions
It may appear like 8K will have twice the resolution of 4K if you use simple math. But that is not the case. Since we’re talking about two dimensions here. 8K has a whopping 16 times HD pixels and four times 4K pixels.
8K resolution equals 7680 x 4320, or 33 million pixels (33,117,600, to be precise), rather than 3840 x 2160 (8,294,400 pixels). Imagine four 4K TVs put in a four-by-four grid to imagine it more. That’s a ton of pixels.
While technologies such as HDR can make a more visible difference from a distance. HDR televisions display a brighter and more colorful image. Yet, on larger screens, 8K is clear, and the nearer you approach the screen, the better it looks.
Do we need 8K?
Yeah, the major TV manufacturers assume we do. Because 4K has gone mainstream, they will be ahead of the competition in the next few years.
For supply chain and OEMs, the next major thing to distinguish is 8K as the 4K segment became mainstream.
The rapid acceptance of 4K TVs in the Chinese markets will also push 8K acceptance in the coming years. Spreading it to North America, Western Europe, and so on. As said by Neil Shah to CNBC, Research Director at Counterpoint Research.
250,000 8K TV panels will ship this year, rising to 7 million by 2022. And even bigger screen sizes can come with this since 8K allows a better image on a larger scale. For instance, an 8K TV’s average size would be 65 inches, but plus-80-inch sets will also be standard.
The ultimate 8K experience
Movies and TV shows will benefit as 8K content comes down the queue. But because 8K’s most clear advantage is higher clarity, sports tend to help more than any other.
It is no surprise that the early broadcasts of NHK centered on sports in both 4K and 8K. Although movies and TVs cater for artistic purposes. Live sports events resonate with the same colors, images, and motion that we see in daily life.
8K TVs promise to make the experience of watching sports more like being in the stadium. When the 2021 Olympics in Tokyo telecasts in 8K, we’ll be able to see this first-hand.
If that event doesn’t sell naysayers on 8K, it likely won’t do anything. It will be surprising if we don’t see sparkling reports of the experience. After NHK lets viewers in on Japan’s latest tech.
The bigger the display, the greater the value of 8K resolution. Viewers can expect a clean and ultra-sharp video from native 8K material other than sports.
Instead of the jagged edges that we have now, it will offer smooth lines. We will see minor color banding where there’s no firm compression. This will produce razor-sharp and legible small prints.
The screens on which people enjoy TV are becoming both more extensive and thinner. The average size of screens sold in North America is indicative of the future of televisions. They are going up as viewing on a small phone or tablet is now standard.
The bigger the display, the greater the value of the 8K resolution experience. IHS Markit predicts that 8K TV sales will hit 1 million by 2021 for such a brand new technology.
How can the tv and video industry adapt to change?
As distinct as the four potential scenarios for the TV and video industry by 2030 may seem. Some universal consequences are significant for all market participants. They should consider it in their strategic planning.
Broadcasters and content providers can’t rely on their position. They must open themselves to collaboration and partnerships. It includes direct rivals to protect their business models and future revenue streams.
There are reasonable ways to counter the challenge from digital platform providers. Such as Netflix, Amazon, Apple, or Google. These include joint production, joint delivery models, and even collaborative platforms.
Also, existing broadcasters and content providers need to invest in their digital skills. Since technology has become a central component of their business processes. What is crucial for them is that both digital assets and imaginative ideas are essential.
What Bill Gates wrote more than 20 years ago, “Content is King,” will still apply in the future. But, first-class technical skills are necessary to generate desirable content. If they want to survive in a future defined by digitalization and meet the consumer with it.
How technology and content define the future of television
There’s technology everywhere today. With intelligent assistants that sit on countertops. Wearable devices monitoring heart rate and so much more. Today’s customers experience it everywhere they go.
The way Americans see technology comes with the potential for the industry. The days are gone where a family would crowd around the TV in the living room.
Now, it’s about pairing cutting-edge technologies with quality content. Aiming to please customers with anything anywhere.
The streaming opportunity that shapes the future of televisions
Viewers are watching more content than ever before. There is a massive opportunity for streaming platforms to expand further.
This will come from subscription items. The viewers will tell us that they are willing to increase their spending. As well as in the ad-supported space. As said by John Curbishley of ViacomCBS Strategic Planning. He also added there’s going to be a single winner emerging. But instead a series of products to meet the needs of different viewers. Moreover, offering free at various price points.
Innovations are improving creativity and fostering a TV revolution. This includes both what and how customers watch.
The 2019 Horowitz Study of Pay-TV, OTT, and SVOD published a report. It said that 70% of the viewers watched through a streaming service. This was 40 percent of TV viewing, twice the amount from five years earlier.